Gondolas – The Antithesis Of Traffic?

     Mexico City officials have come up with a brilliant idea to circumnavigate its “hellish traffic”: a hovering two-passenger vessel system that’s both cheap and fun.  The city’s science, technology and innovation department is planning a “gondolas project” , or a series of cabins on a suspended ski lift, which bypasses all the congestion below that propelled it to the top of the “worst traffic in the world” list, causing enormous economic and environmental setbacks for the entire region. Gliding along at 15 km per hour, the proponents claim that the monorail 2-passenger gondolas could move about 37 million passengers per year back and forth over a designated route approximately 5 km, and 200 million if extended to 15 km, compared to the busiest subway line that transports around 290 million passengers a year.

     The tech required to build such a system have been around for ages and actually widely popular around the world but, though, with usage reduced to hilly terrains and recreational transportation. Up to date, short distant sky granolas systems exist as a intermediary link to mass transits with lengths ranging no longer than about 5 km, however, with no existing transit system based entirely on the concept. The lack of promotion and data-driven information has severely limited the technology to a transportative option, albeit the obviousadvantages such as immensely simpler constructions process, the much smaller price tag in comparison to subways and elevated sky trains, no tunnels needs to be dug, and the fact that the mini sky shuttles’ pulleys and hoists can be built in areas with restricted space and terrain conditions, or in other words, areas where sky trains and subways would prove unfeasible. The savings is estimated by comparing the price tag of building one kilometer of the system to that of a subway. While the gondolas come in between $9-$19 million, a subway would see a sky rocket figure of around $190 million, or a ten-fold multiplication. Operational expenses for the gondolas would be significantly lower as well.

     Funding remains the last line of defense to overcome while both private and public investors mull over the opportunity. Cost benefits such as the ten times smaller budget, less disruption during the building process, construction that takes up a fraction of the space from a road or railway; have been key in convincing bidders of its sound tech and economic viability as a transport solution. Cities such as Rio de Janeiro, Medellin in Columbia, and Caracas in Venezuela, that decided to give it a Go and carried out the project successfully have all enjoyed wide range of social externalities and economic benefits, mostly, in the local communities. Such transport system should prove to be ideal for conservation or highly populated areas, as well as amongst environmentalists, given the minimal energy requirements to operate compared to alternative modes. Pretty much, as a by-land mass-transit solution, there is no other option with a smaller foot print. In Medellin, the system connects some of the city’s poorest districts with main metro channels and is widely recognized as “the key factor in the Colombian city that won it the prestigious Urban Land Institute ‘Most Innovative City of the Year’ award” early 2013. Venezuelan officials regard their project as the invaluable vehicle that “increased economic opportunity” and “lowered crime rates” in poor and isolated areas. Another interesting thing about the gondolas project is, as The Gondolas Project founder, Steven Dale, explains; is the philosophy behind effective public policy implementation – the Fun Theory.

     The Fun Theory : Auto makers found out long time ago that “fun is the easiest way to change people’s behavior for the better”. Although heavy traffic and pollution dulled the entertaining edge, the adage still stands as strong as a tall oak. Fun is the answer to public transformation, at least where feasible. When it’s not though, we would think that the inconveniences itself should be enough to dissuade ineffective behaviors, fun always gives way to fear.  Fear, in a gondolas’ case particularly could range from fear of height, to dizziness, pollution and last but most importantly, fear for safety. A good example of the fun mechanism, as elaborated by The Gondola Project, is the subway stairwell equipped to sound piano notes according to the foot contacts up and down the steps, in attempt to sway people away from the escalator. The result is that 66 % of people are switching to the “funny stairs” and enjoy them obviously. Another key word here is “indirection” – people can’t be told something is fun directly; they have to experience it and find out for themselves for it to work the magic.

     Gondolas Project in Mexico, City must be implemented effectively to make it being a mass transit alternatives that will save resources of the fuel and will be friendly to the environment, easy to construct with limited budget/in remote area/mountain terrain and It will also be the funniest transportation that meet human behavior. This is also a function of both the public and private sectors to help build a dream for everyone. As an alternative to transport safely , permanently and sustainably.

Compile by BLOG.SCGLogistics
Reference and Pictures  qz.com, gondolaproject.com, thefuntheory.com, edition.cnn.com, designindaba.com


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