The proliferation of the online business worldwide is evident in the number of internet users that represent all generations, genders and geographies, as well as the duration everyone spends on the internet. It explains the potential for digital marketing and marketplaces, be it first party websites, third party applications or other social media channels. Despite the fact that a whole host of goods are offered online, consumers can still easily compare prices and qualities, an upside of free market competition, and conveniently place orders in a few simple clicks. By any measure, we’re well into the era of lightening speed trade, if not ubiquitous real time altogether. In this new and different eCommerce, though, many online retailers have seen their sales numbers plummet like never before.
If this is happening to you, could this raise a flag that something about your business might be widely off the mark and, without a sense of urgency to dig down to the root cause and objectively change the course of action, you are certain to eventually lose the existing customers? As online shopping behavior keeps changing daily dilly, online retailers must act quickly to revisit marketing strategies in place to turn things around. Here are 5 tips to wrap your head around with a sense of purpose to keep the online business from plunging:
1. Online needs and demands
It is not enough to know what your customers want to buy and whether you have the items available. You also must understand the reasons behind customers’ decisions to shop online. For example, why do they decide to shop online for an electric scooter while this is carried by the stores? Suppose the reason is because they do not want to spend time traveling to the store. Retailers must see to it that the merchandise is delivered right at their doorstep because, failing this, your customers will turn to the stores that are able to tackle this pain point instantly.
2. Helpful product information and explanation
Online shopping does not allow customers to come into direct contact with merchandises or even see them before buying. Thus, retailers must make sure that product information is straightforward with essential details and distinct comparison between product strengths and weaknesses to sufficiently facilitate customers’ buying decisions.
3. Reasonable pricing
Competitive pricing is utterly crucial in the context of online marketing. Upon finding that the price of an identical merchandise is distantly different from that offered by other retailers, the customer has no hesitation whatsoever to instantly turn to other online retailers.
4. You snooze you lose
The first response must not be long. This entails swift answers, provision of product information and delivery service, all very crucial factors to successfully cope with today’s online shoppers’ behavior. As every micro-moment involving customer’s waiting means a potential customer’s change of mind, retailers must do their utmost to make sure micro-moments least occur. There is no difference in the context of logistics where customer happiness is assured by same-day delivery or fastest delivery possible. This is why retailers must have diverse logistics options to meet each individual customer’s varied needs such as registered shipment, express shipment and one-day delivery.
5. Customer confidence
Confidence is a further essential factor influencing customer’s buying decision. The ways to win customer confidence include, for example, cash on delivery (COD) service, product warranty and actual service user’s review.
Areas of practical advice other than the aforementioned are consistency, interest and care and persistency given the fact that customers can possibly change their mind anytime. Despite your ability to cope with diverse customer types, retain existing customers and foster cordial relations with new ones on a daily basis, your consistency, interest and care and patience will ensure that you remain No. 1 in consumers’ mind and that they will definitely be your repeat or even return customers.
Compiled by BLOG.SCGLogistics
References smethailandclub.com, taokaemai.com
Photots freepik.com, campaignlive.co.uk