Having a website today can help you reach target customers and create business opportunities while maintaining reliability in ways never before comprehensible. On the other hand, the results of invested time and money can prove devastating with paid advertising and web design that doesn’t generate any lead. How, then, to make it count? The answer lies in one keyword, “user-friendliness”.
The word User-Friendly represents the experience the user or the customer perceives from interacting with a company’s service, it be face to face with a representative or through the mobile phone. It is the art of making the website simple and easy to use based on in-depth data and feedback about what is effective and what is not, and therefore, deep understanding of customer behavior.
What is User-friendly?
According to HubSpot’s research, over 75% of interviewees responded with “information must be easy to find” when asked about the most important factors about a website. So, a commercial website with complicated structure, content or design, indicates a purpose that is out of line with what it should be and lost customers.
1. Fast loading
If your website takes more than 5 seconds to load, yeb, you heard correctly, “just 5 seconds!!!”, it means your website is not User-Friendly enough, yet. Moreover, it also affects website ranking on Google as well. Thus, do your best to avoid unnecessary videos, images or plug-ins that aren’t quite relevant to the overall browsing experience or content on each particular page.
2. Mobile compatibility
Designing a website to work well through the PC monitor used to be the bar for effective web design. Today, however, mobile compatibility is the new standard, i.e., user-friendly experience on the mobile is more important. It is the duty of the web designer to optimize navigation on both channels, effectively. Aside from the good old peer review, a range of user-friendly tools are available for beginners to deploy for testing.
3. Website structure
If the website looks messy, customers may find it difficult to get the information they need. Thus, the website should be well planned and designed with simple sitemaps, relevant content and easy connection to different pages. The Call-to-Action button, for example, can be located in a highly visible area. The background theme and color contrast, on the other hand, should carry a similar tone to avoid confusing the user.
The website you are overlooking must be user-centric, i.e., planned with customer needs at heart, and thus consider the customer behavior, options, preferences and convenience, first, regardless of selected design.
Customers will relax when they find that each section of the website is consistent with applicable content. The website administrator, web keeper, the business owner or whoever is overlooking the website must understand the key principle of maintaining consistency across the website regardless of the composition, design, language settings, color tone, font, or navigation to various parts of the website (this does not mean that the website cannot be modified. As mentioned above, modification is justifiable only if the users can still navigate feasibly).
5. Beautiful design
The website’s appearance is part of the user’s experience that affect overall satisfaction and thus the importance of beautiful design that makes the website more relevant and user-friendly. Design here pertains to the selection of color and contrast, images, fonts and other elements to improve customers’ experience. In the same token, it is equally important for each design factor mentioned above to rely on white space, lines, shapes, and hierarchical expressions between different items in a smart way.
If any message is to be derived, the take home in a nutshell is that you should have your own website and it must be user-friendly. Whenever your customers come to the website, they must be able to navigate and find information in a feasible manner. It be content, color contrast, loading or whatever factor is affecting the website, if the customer is confused or feels difficulty in navigating, they will leave and result in a high bounce rate and a low time spent for your hard earned website. Google will nonetheless assess the poor ratings as of low quality. Nothing is wrong with that accept customers will not find your website on Google.
Compiled by BLOG.SCGLogistics
Photos: freepik.com, biznology.com, rainmakerinternetmarketing.com, citrusbits.com